Once relegated to mostly labels the packaging industry is now purchasing new equipment to keep contemporary with consumer needs. New technology has enabled companies to provide packaging on demand and where products can be produced in small quantities as needed. As the technology becomes more mainstream companies will switch to digital alternatives offering cost savings, inventory and time.
This technology is particularly relevant to the online marketplace where orders can be placed, delivered quickly and in small quantities enabling them to become global competitors.
Customization and personalization options will enable companies to offer unique and personal items in small quantities.
Packaging On Demand
Digital printing will change the way in which firms look at packaging. Businesses are looking at short inventory times and just-in-time delivery, as well as rapid processing of orders.
3d Mockups for packaging development and prototypes can be created for any product.
You can make adjustments and changed before the final product is completed.
Whatever the needs of the market digital packaging is growing. It offers unlimited flexibility to order smaller quantities whether testing the market, launching an new product or juts keeping inventory under control. Digital printing is the wave of the future.
Packaging Phrases To Watch For In 2010
- Digital Packaging
- On Demand Packaging
- Prototypes
- Mockups
- Customization
- Personalization
The Author is a shrink sleeve labels designer and a heat shrink packaging specialist located in Washingon State.
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